Photography for the World


The Brand

Without a doubt, we are a visual society. There are staggering statistics out there that confirm it. As we move throughout our daily lives, we are continuously being engaged – visually – by Brand Messaging. In fact, I challenge you to find a moment that you are not surrounded by Brand Messaging.

Good brands have indelible imagery. Good brands convey messages that stick in the mind. Great brands have both. You are, your Brand. The words you choose and the way you express yourself is your message. Your Business Portraits are your indelible imagery.

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What should you expect?

Your Business Portraits are going to be your 24/7 connection to the world. Think about your presence on LinkedIn, Facebook, and Google. You want to stand out from the crowd. You want to be recognized in person from your Portrait. You want to convey professionalism. You want personality. You want a solid representation of you. Whether you are a Sole Proprietor or an individual in a large corporation, you are The Brand. Your business portraits need to relate every aspect of it.



So what is my point?

Honestly, I am selling you my brand right now. Somewhere along the line, my Brand made a connection to you. Whether Google brought you here, a blog post, or a referral, some part of my Brand got you this far and I am sure that there was an image tied to it. This is what I promise your Business Portraits, from my studio, will do for you. It will not be overlooked, forgotten, or ignored.

Brands I have worked with?

Countless. Over the years, I have had the pleasure of working with many companies locally, nationally and internationally. I have worked with musicians, authors, pilots, PHD’s, small business owners, to CEOs. Small shops around the corner to Fortune 500. The commonality? Trust. I take your Brand very seriously.

Business Portraits in Minneapolis

What is a Business Portrait Session like?

Painless. I make sure you feel prepared and comfortable throughout the process. I take every aspect of your Business Portraits session very seriously. From being thoroughly prepared at the time of the shoot to doing my homework prior to it. If you have time to shoot the breeze during the shoot, that is fantastic. If we need to stay on task and get the job done, I respect that completely.

I am eager to learn about your Brand and translate that in to successful Business Portrait.




Business Portrait Pricing is simple and straightforward. I want you to walk out of the studio with a great set of portraits that will get you the attention you want. I also want you to have a strategy for your online presences and marketing plan for the brand called You.

Business Portraits Sessions

I offer sessions for individuals as well as entire companies. For individual Business Portraits, I offer a 30 minute session as well as an hour long session. For Corporate, 2 hours and beyond based on the needs of the company. Here is a side by side look at the sessions. Below the chart, a little formal breakdown, and more. Please note, these are just typical scenarios. I have a lot of respect for you and your Brand. If the sessions below are missing something you want, let’s talk. 

Regardless of the length of time you spend in front of the camera, your images will be completely processed. That means I will fix minor wrinkles in clothes, remove fly-away hair, make sure your eyes sparkle and even out complexion. If there are specific requests for your specific selections, teeth whitening for example, no problem and no fee. More advanced touch ups, such as scar or blemish removal, is also possible and may incur an additional fee.

Within the 30 minute session we will be able to create a set of proofs equaling 10 or so photos. 30 minutes moves by rather quickly. That said, the length of this session limits us to the studio with one background and modest wardrobe changes. Lighting scenarios can be changed quickly, so you will have variation within the proof set.

Specifically included in the this 30 minute session: 

  • 30 Minutes in Studio
  • One Background
  • Wardrobe changes must be modest – such as tie change, jacket and no jacket
  • Online Proofing
  • 10 or so proofs
  • 3 Digital Downloads of your choosing – 8×10 high resolution JPEG and Web Ready JPEG
  • Additional Images may be purchased at $35 each
  • $125 Session fee

Business Portraits session based on my hourly rate are most common. This affords us plenty of time for wardrobe and background changes. We can be very creative with lighting scenarios and dig deeper in to poses. Location shoots are now an option. All these elements ensure we convey your Brand the way you want it conveyed.

Specifically included in the the hourly rate:

  • One hour in studio or on location*
  • Multiple backgrounds or location settings
  • Unlimited wardrobe changes
  • Online Proofing
  • 30+ proofs
  • 10 Digital Downloads of your choosing – 8×10 high resolution JPEG and Web Ready JPEG
  • Additonal images may be purchased for $35 each
  • $215

Which Business Portraits Session is right for you?

Let’s start with the easy ones. If you are looking for portraits for more than one person, we are looking at an hourly rate. How many hours really depends on all the variables mentioned above. I have completed corporate shoots for 20 individuals in 2 1/2 hours and have spent 2 days doing a corporate shoot for 60 people. It is best if we start corresponding about your specific needs and wants. Please Contact Me and let’s set up an initial consultation, which is free of charge, and we can create and outline from which I will write up a no obligation proposal.

For individuals, needs and wants play the biggest role in determining how long of a shoot we need. If you are part of a large company and simply need a single portrait for perhaps LinkedIn or corporate blog, then we can easily get things done in a 30 minute session. If the company is yours, you are at the forefront, you are the Brand, then we should look at all the places you plan on using your portraits.

A visually consistent image throughout your brand is critically important. Remember your Business Portraits can and should be used differently on various sites. Your blog and LinkedIn profile may have use a more formal portrait. Your Facebook Business Page another, and even still another on your Facebook Personal profile. Altogether, you will be creating a consistent look through your Brand. Regardless of how people find you, you will look professional.

Want to read more about my approach to Business Portraits and Branding? Need some wardrobe suggestions? I have some posts devoted to Business Style.

Let’s Schedule your Business Portraits.

What sort of advice can you give me prior to the shoot?

  • Be yourself.
  • This is the time to wear and look your finest.
  • Represent who you are and what your Brand stands for.
  • I do have a slick set of blog posts you may be interested in reading, on this very subject.
  • I have tips and tricks we can discuss.
  • If interested, I can also recommend a Make-Up Artist and a Wardrobe Stylist.

Where and how long?

Your office or my studio. Everything is portable these days. Let’s talk about the desired look and what is most convenient for you.

For timing, twenty minutes and longer in most cases. This ensures we can all be relaxed and comfortable, fire off a few practice snaps, and then get down to the keepers. Mix in some wardrobe changes, a background or lighting change, perhaps a cup of coffee, and we can spend an hour in what seems like a few minutes.

How outlandish is too outlandish for a Business Portrait?

Today, almost anything goes as long as there is an air of professionalism and solid sense of direction. A T-shirt can be super appropriate. So can sitting on cinder blocks in a suit and tie. If it works toward creating a Brand and Message that is representative of you, we are right on task.

Prints? Digital Files?

You have to have digital files in today’s business world. If you want a print, that is great and I will take care of you. As a standard, all of my business sessions are with the assumption that you need high resolution, digital copies for countless uses. Once the session is complete, I will provide you copies on either a DVD or Digital Download. I archive every session indefinitely.  Should you lose your copy, the originals are safe.

Ready to take it to the next level and Build Your Brand?

Business Branding

the indelible brand is a wonderful little offshoot of SMHerrick Photography. From Logo design to Website and everything in between.

Building your Brand begins with identifying what it is that separates your from all the rest. What defines your company. From there, you need to be communicating that Brand. Passionately. Effectively. Continuously. That is what the indelible brand can do for you. The website is launching soon. For now, if you would like to discuss your branding needs, please feel free to contact me via Email.