What is the purpose of a Business Portrait?
I blog and speak on this subject a lot. Some times repetition is useful. Especially when you can add some visual aids to the presentation.
Business Portraits have come a long way. They are energetic, artful, edgy and powerful. They are no longer reserved for the elite, they are virtually a requirement.
The Virtual You.
A little play on words and the society we live in today. You are virtually everywhere today in a very literal, virtual world.
How is that for grabbing your attention even if all it did was serve up confusion? Poor grammar and writing is very much like poor portraiture. The message is confusing if not lost altogether. Let me start this over and I refrain from being too wordy.
Your Business Portrait is on the internet. Whether you put it there or not, it is there. Search engines and databases compile and associate everything. Somewhere out there, a picture of you has been tagged, uploaded and stamped with your name. Someone or something will sooner or later associate the two. Do you want to let a machine do this? Or would you prefer to take charge?
I will assume you are reading this because you would like to be in charge of things. Good idea. Now let’s dissect the it or drill it down to what it is, precisely, that you are trying to do.
This gentleman, Matt Schmidt of AMEK Custom Builders, wanted an updated profile pic. His current profile pic was clipped portion of a group photo. This is so common and really unfortunate.
Matt is a Brand. He is an owner of a company. His company does some amazing work and truly creates some beautiful finished spaces. His ideal client is discerning. Has taste for quality. Has specific needs and wants. Has a desire for custom, high-quality, workmanship. Of all of that, discerning is the key word.
Matt’s potential clients are discerning. His old portrait did not convey anything about him. It did not sell him. His new portrait has a lot of attention to detail in it. The jacket reads profession and respectful. The open collar and camera angles suggest approachable. The expressions convey sincerity and warmth.
This portrait is a sale tool. Your Business Portrait needs to sell you. Is it?